Tiradia creates eco-conscious and mindful lifestyle accessories using cork, one of Portugal’s most treasured sustainable materials. Tiradia’s connection to cork runs deep. Co-founder Joana’s family has been producing cork products for wineries in Portugal since the 1920’s, an endeavor that has been passed down through the generations. Hoping to bring this beneficial material to a wider audience, Joana teamed up with co-founder Amanda, a sustainability advocate, to form Tiradia.
Tiradia translates to the practice of cork extraction in Portuguese. When the cork is harvested the bark is carefully stripped away by hand by skilled tradespeople rather than cutting the trees down. This process is mindful of the trees with a goal of sustainable production every 9 years for a 150 year lifespan. This translation captures Tiradia’s mission as a brand working toward creating a mindful future in which the fashion industry is harm-free for both the planet and animals. Tiradia’s products are PETA-approved vegan, providing an animal-free and plastic-free alternative to common materials used by fashion brands. Each product is handcrafted in small batches by skilled Portuguese artisans, keeping production close to the source and benefiting the local economy.