Ichcha doesn’t just create a line of beautiful block printed curtains, scarves, and home decor items. They also work to greatly improve the lives of their women artisan partners in India and to promote the heritage craft of block printing, hand weaving, and hand embroidery. Committed to minimizing their environmental impact, Ichcha exclusively works with natural dyes made from flowers, leaves, minerals, trees, and bark. This ensures their products are safe for their artisans, consumers, and the earth. Ichcha’s handwoven fabrics consist of chemical-free cotton, handspun, and intricately woven on nomadic looms. Through partnerships with NGOs, Ichcha’s artisans learn Hindi and English and receive medical checkups for themselves and their families. Ichcha’s artisans also set their own prices. Each piece is designed in New York by the three sisters who run Ichcha and are handcrafted by women artisans in rural communities all across India.