Andraab works with skilled artisans in Kashmir, India to preserve the heritage craft of handwoven pashmina, bringing you versatile and timeless wardrobe staples to last a lifetime. The pashmina industry has been a staple of the Kashmir region for over 500 years, yet has been slowly forced out by mass production. By working with master artisans in small, household settings, Andraab works to sustain their artisan partners and preserve their inherited skills.
The production process involves locally and sustainably sourced raw materials with minimal waste produced. Their cashmere is sourced from local farmers in the Ladakh region. The process is free of harm to the goats, who are combed once a year during their molting season. The cashmere collected is processed into yarn by women in Kashmir, then passed on to small households of artisans in Srinagar City to be woven into shawls, scarves, and stoles.
Through this multi-artisan process, Andraab is preserving the traditional craft while supporting skilled artisans. The resulting product is much stronger and carefully crafted than the mass produced versions, and are intended to last a lifetime. Andraab stays with classic styles, ensuring that their cashmere accessories will remain a staple of your wardrobe for years to come.