Amara strives to bring lasting, meaningful experiences to people around the world who interact with their products, while preserving the heritage craft of weaving rattan. Rattan itself is a naturally renewable, quick-growing, sustainable material. The climbing plant comprises half of the palm taxa growing in India and can withstand heavy harvesting. Aside from that, it is easy to work with — it’s bendable, strong and durable and creates long-lasting furniture with low-impact processing. Amara sources their rattan from rural communities in West Bengal that rely on rattan cultivation as a steady source of income.
Amara works with artisans in three states of India — West Bengal, Gujarat, and Uttar Pradesh, where the craft of weaving rattan and creating rattan furniture has been passed down through generations. Through the production of their intricate and durable furniture, baskets, and mirrors, Amara is investing in artisans to provide long-term, sustainable income while preserving this heritage craft tradition. They ensure that ethical trade practices are implemented and that community-based education is available to their artisan partners. Amara aims to provide people around the world with the rich experiences created by traditional manufacturing techniques while keeping the planet and the artisans at the forefront of their work.